Recruitment Resources Tip Sheet

Developing a Recruitment Plan

Three questions to consider while developing your recruitment plan:

  • What is your budget for recruitment?
  • What is your targeted demographic?
  • What is your timeline?
Recruitment Possibilities Cost Time for implementation* Who are you reaching?
Craigslist Free + General Public
Flyers (do it yourself) $ + General Public
UCSF Direct Patient Letters $ +++ Diagnosis Specific
Clinic Recruitment $ + Diagnosis Specific
Social Media (Facebook, Twitter, Google ads) $-$$ + General Public/Some general demographic targets (age, region, race)
Health Fairs/Foundations $-$$ ++-+++ General Public or Condition Specific
UCSF Shuttle Ads $-$$ +++ UCSF faculty, staff and patients
Flyers (Service Provider) $$ ++ General Public
Newspapers (County) $$ + General Public
Newspaper (Local/neighborhood) $$ ++ General Public
Mass Mailing Service $$$ +++ General Public
Radio Ads $$$ ++ General Public

+ About 1 week or less
++ About 2-4 weeks
+++ About 1-2 months

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Recruitment Resources and Options

Newspapers

  • Large Circulation
    • San Francisco Chronicle
      • Contact: Steve Weimer, Senior Lead Key Accounts
      • Flight Plan (3 ads in 7 days):
        • 1/13th page ad is $914.30
        • 1/9th page ad is $1,215.98
    • Bay Area News Group

      The Mercury News, San Mateo County Times, Contra Costa Times, East County Times, San Ramon Valley Times, The Oakland Tribune, The Daily News, Pacifica Tribune, Marin Independent Journal, Santa Cruise Sentinel, The Argus, The Daily Review.

      Contact: Hernan Ponce, Large Accounts

  • Local Circulation
    • San Francisco Examiner
      • Contact: David Lee, National Director of Sales
      • Rates
        • 3/10H Full Color Ad (6.01" W x 5.042" H)
          Sunday $680.67 per insertion
          Thursday $635.29 per insertion
          Monday, Tuesday, Wednesday or Friday $559.66 per insertion
        • 1/5V Full Color Ad (3.95" W x 5.042" H)
          Sunday $453.78 per insertion
          Thursday $423.53 per insertion
          Monday, Tuesday, Wednesday or Friday $373.11 per insertion
    • SF Weekly
      • Contact: David Lee, National Director of Sales
      • Rates (Weekly Circulation)
        • 3/10H Full Color Ad (6.01" W x 5.042" H)
        • Thursday $635.29 per insertion
        • 1/5V Full Color Ad (3.95" W x 5.042" H)
        • Thursday $423.53 per insertion
    • San Francisco Neighborhood Newspaper Association
    • The Guardsman (CCSF newspaper))
    • Alameda Sun (pdf)
    • The Daily California (UC Berkeley), Print and Online advertising
    • Daily Journal
    • MarinScope Community Papers
      • Contact: Maria McKellips, 415-892-1516 ext. 15, Marinscope.com
      • Rates: 6X, 13X, or 26X a year commitment ($175-$228, depending on size and frequency of ads)

Direct Mailing

Online Media

  • Community Sites
  • Social Media
    • Facebook
      • small ad, pay per click to website
      • Create free Facebook page
    • Google
      • small ad, pay per click to website

Radio/News

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